Brewing Purpose: Exploring Medici’s Coffee Culture

Nestled in the vibrant city of Austin, Texas, are six sanctuaries where the aroma of freshly brewed coffee intertwines with the warmth of community spirit.

Welcome to Medici Roasting — we brew coffee with purpose and passion, mindfully serving our community with a mission that defines our very essence. This is coffee that comes with a side of values, (and pastries if you have a sweet tooth). 

Unveiling Our Core Values: The Pillars of Medici

At the heart of our brand lies a set of core values, each a cornerstone of our identity. 

  1. Hospitality with integrity, meaning at Medici, hospitality isn't just a service; it's a commitment grounded in integrity. Every interaction, from a welcoming smile to a perfectly crafted brew, reflects our authenticity and sincerity. We strive for quality, which is measured through even the simplest action of a smile served with your coffee. 
  2. The pursuit of quality that reflects excellence. We set the bar high, from sourcing the finest beans to meticulous roasting techniques, mediocrity finds no place within our company. 
  3. Sales are a catalyst for growth, for both our company and our community. Each purchase fuels our journey forward, nurturing a sustainable ecosystem where prosperity is shared with customers like you. 
  4. There is unity in collaboration, because collaboration lies at the heart of our success. Through teamwork and cohesion, we create an environment of consistency where every element harmonizes seamlessly to craft unforgettable experiences.

Coffee Grounded: Our Purpose-full Blend

You may just be here for the great coffee and curated atmosphere of our cafes, but our purpose and mission are the secret ingredients that make our coffee exceptional and our spaces truly remarkable. Embedded within our DNA is the belief that our purpose transcends the mere act of serving coffee; it's about forging connections. With every sip, patrons become part of a larger narrative—a tapestry of shared experiences and meaningful encounters.

We create approachable passion, by striking a delicate balance between approachability and expertise, inviting coffee enthusiasts and novices alike to immerse themselves in the world of specialty coffee without intimidation. Every store is chosen and designed with the mindset that Medici isn't just a coffeehouse; it's a melting pot of ideas and perspectives. Here, conversations flow freely, bridging divides and fostering understanding—a sanctuary where dialogue thrives.

Echoes of Legacy: The Medici Connection

Our roots run deep, drawing inspiration from the illustrious Medici family of Florentine history. Like our namesake, we aspire to cultivate an environment where intellect, creativity, and community flourish—a legacy of patronage and support that transcends generations. 


In the tapestry of Medici Roasting, every thread tells a story—a story of purpose, mission, and values that transcend mere coffee. It's a narrative woven with hospitality, excellence, and unity—a legacy shaped by the desire to build connections, foster dialogue, and empower experiences. When you step into our cafe, you are stepping into community, creativity, and legacy—a journey that defines the very spirit of Medici Roasting.